Tuesday, April 15, 2014

Listen Up

Your Reputation May Depend On It

It’s been a little over four weeks (five weeks and two days to be exact) since I posted and according to Kerry Rego, one of our instructors at the SSU Professional Social Media Certificate program, if you can’t manage to post once a month, then you probably aren’t quite ready to launch a blog for your business. 
Fifty lashes with a wet noodle for me.  I will try to do better.
Kerry has a lot more to say about social media than just talking about the appropriate regularity of blog posts (although she does have a great blog herself that can be found here). 
She’s a talented social media marketer who also specializes in protecting your reputation online.  It’s the sort of thing you don’t think about, harboring a false sense of security that you’re safe until one day you learn there’s a hidden Facebook page or Twitter account about you that is anything but flattering.  Her insights on Snapchat are positively terrifying!
I recently heard Ina Garten, the Barefoot Contessa, speak at the Wells Fargo Center and someone in the audience asked her if she knew there was a “Drunk Ina Garten” account on Twitter. Apparently it’s wildly popular.
Ina had no idea.
And while the Barefoot Contessa brand is fairly safe—that evening her adoring fans just about wept with delight at her every pronouncement—a more fragile brand might not fare as well.  The moral of the story? Keep your ears peeled and know what’s being said about you.
There’s something else about Kerry Rego.  
She’s never, ever boring.  And on Thursday nights, as the hands of that standard issue classroom clock swing towards 9:30pm, this student (and I believe all the others, too) thanks the SSU Social Media Gods for bringing us someone who has important things to say and says them in a way that keeps us all awake.

Charlie Chaplin Photo credit: http://i2.wp.com/moviessilently.com/wp-content/uploads/2013/11/city-lights-1931-charlie-chaplin-silent-movie-review-image-23.jpg?resize=600%2C350